This resource is the latest in NAHB’s long commitment to home buyer preferences research. It provides the most current and accurate information on buyer preferences so that you can deliver the home (and community) that today’s buyers want and are willing to pay for. In this latest study, the analysis shows not only what the typical, average buyer wants in terms of features, layout, technology or community amenities, but also how those preferences differ based on demographic factors, such as age, race/ethnicity, geographic location, income or price point.