This essay sheds light on what is a brand, elucidates how to establish a brand, explicates how to attain brand growth, and delineates the benefits of companies establishing a brand. Succinctly stated, a brand is far more than just the brand name of company. A brand is also the unique brand identity of a company. A company can leverage its brand identity to differentiate its product offerings and service offerings from the product offerings and service offerings of its competitors. A company can render its brand identity all the more distinguishable from the brand identities of its competitors by integrating a unique brand design, a unique brand logo, and a unique brand slogan into its brand identity. Companies that churn out similar products and that vie for market share against one another in the same market rely on the uniqueness of their brands to be conspicuously distinguishable from the brands of their competitors. A brand is not solely limited to being the metaphorical embodiment of the brand name and brand identity of a company. A brand can also have a unique metaphorical brand personality. Brand mascots can represent a company's brand to aid a company in establishing a unique metaphorical brand personality for its brand. Establishing a unique metaphorical brand personality for its brand can aid a company in rendering its brand all more overtly distinguishable from the brands of the company's competitors. A brand is multifaceted and is not characterized by immutability since it can be revamped at anytime at the discretion of a company. A company can abruptly revamp its brand as part of a rebranding initiative if it opts to do so. A company may be inclined to implement a rebranding initiative in contexts in which it aims to relaunch its brand. There are a myriad of reasons as to why a company may relaunch its brand. Some of the reasons as to why a company may relaunch its brand encompass striving to modernize its brand identity, striving to appeal to a new target market, and/or striving to conduct brand repositioning. A company is at liberty to establish a brand. A company has the autonomy to brand its product offerings with its current brand as its product brand or with a new brand as its product brand. When a company forgoes branding its product offerings, it then implements "a no-brand strategy". Furthermore, when a company implements "a no-brand strategy", it then lacks a brand reputation as a corollary of lacking a brand. When a company forgoes branding its product offerings, it then undermines its brand recognition growth potential and brand equity growth potential. A company can establish a brand by choosing a brand name, brand identity, and a unique metaphorical brand personality for its brand. A company's a brand name, brand identity, and unique metaphorical brand personality for its brand should be aligned with the company's mission statement and vision statement. Furthermore, a company's brand name, brand identity, and unique metaphorical brand personality for its brand should be characterized by noveleness. The more novel that a company's brand name, brand identity, and unique metaphorical brand personality for its brand are, the higher probability that its brand is at become an indelible brand in contexts in which the company produces innovative worthwhile products. Companies that establish a brand that is characterized by banality not only undermine their brand recognition growth potential and brand equity growth potential, but also render their brand at a higher probability to become an obscure brand. Obscure brands not only lack sizeable brand recognition and sizeable brand equity, but are also often not deemed to be indelible brands by the members of a company's target market. It is feasibly viable for a company to choose a brand name during the brand establishment process. A company's brand name should not only be memorable and unique, but should also be easily pronounceable and appealing to the members of a company's target market. Furthermore, a company's brand name should also be dissimilar to the brand names of other companies. A company's executives can partake in ideation by leveraging their creative ingenuity to form ideas for brand names. It is also feasibly viable for a company to choose a brand identity during the brand establishment process.