So in this my fourth book I have decided to create something for the clients I haven't had a chance to meet yet and share with them some of the fantastic insights I have developed over a life time making visual content that I know will help them better understand why their current video strategy isn't working and providing them with some of the essential tools to get their strategy back on track. The best way to improve in anything you do is to spend time understanding what it is you are doing wrong and then taking the time to learn from this knowledge and applying it. Not everyone can make great videos or develop a great video strategy for a business but I am certain that the knowledge in this book will enable you to better navigate the changing world of video production, create better more successful videos and animations and most of all... Learn to better understand your audience because in the end that is what this is all about.