Our roots are in Alaska in AKHG, and if you ask any of the folks who live that far north why they stay, you’ll get stories of glorious-but-brutal wilderness, record salmon hauls out of icy waters and iffy encounters with moose. The next thing they’ll tell you: While nature doesn’t pull any punches, it needs to be conserved. It’s why our customer-favorite Puffin Jacket is made from 100% recycled materials and still packed with performance. With channel-quilted synthetic insulation that lofts and insulates even when it gets soaked, plus a featherweight, water-repellent, snag-resistant shell that holds its own against scrapes and scratches. Storm flap to block wind at the zipper, and Reach Gussets® that give you unparalleled freedom to move. Which is all to say that as reliable and heat-trapping as the Puffer is, it’s still a bit kinder to that great, unkind wild.