If you want to create significant credibility for yourself, the best way is by publishing your own book. This is especially true if you are self employed, have a small business, or you are an entrepreneur. What better business card is there than an autographed book that you can hand to a potential client or customer? The second reason for writing a book is money. The nice thing about having a published book is that the income from royalties can keep rolling in, long after the book is completed. Yes, you may have to do some promotion, book signings, and speeches to generate more sales from your book, but basically, once the book is done, your primary work is done. This book covers what to write about, how to publish your book for free, and how to market your book.