What It Is: A moisturizing, non-drying matte lip stain with a rich, creamy color that gives a soft blurring long-lasting finish. What It Does: This creamy lip stain formula delivers buildable coverage that feels lightweight and lasts for 12 hours. The nourishing product melts on lips, creating a blurring effect that makes lines appear less visible. Features and Benefits: 12-hour wear Lips feel moisturized for up to 24 hours Blurring effect Non-drying matte liquid lip stain Lines on lips look less visible How to Use: Apply Liquid Lip Stain directly onto lips using the rounded edge applicator. Press the high points of the tip of the brush onto each side of the cupid's bow then sweep the flat side towards the corners of the lips.