Locally owned and operated, Shades was founded in 2004 by Joe and Mary Jernigan to meet the underserved sunglass market of South Alabama. Over the years we have expanded to more locations across the Southeast, and offer a huge selection of name brand sunglasses and apparel to our customers. At each Shades location you will find a dedicated team of professional sales associates whose goal is to provide you, our guest, with a fantastic and fun shopping experience!

We carry the most popular brands in sunglasses and casual apparel! From Ray Ban, Maui Jim, Costa and Oakley to Southern Tide, Vineyard Vines, Southern Shirt Co., Lauren James and so much more!